Meredith Durone
cbp2-1400px.jpg

Craft Beer Passport

Identity and collateral for Craft Beer Passport, a Toronto-based beer discovery program.

The passport accordion folds into a standard business card size, making it convenient for passport holders to keep in their wallets.

The passport accordion folds into a standard business card size, making it convenient for passport holders to keep in their wallets.

cbp-4-web.jpg
The passport is interactive with participating bars; each bartender is encouraged to mark off visits to their location in a unique way.

The passport is interactive with participating bars; each bartender is encouraged to mark off visits to their location in a unique way.

cpb-1-web.jpg
Hand-carved stamps used throughout the branding reinforce the core brand principal of honoring the "craft" of beer-making.

Hand-carved stamps used throughout the branding reinforce the core brand principal of honoring the "craft" of beer-making.

stamps-1-web.jpg